Not all promotion has to cost money. Publicity can be your way to get your name in the media without the heavy cost of advertising. But how do you get that publicity? And though it doesn’t cost dollars (or not many) what does it cost? In this workshop you will learn how you can get publicity using news releases effectively. The conventional format of a news release is covered, as well as writing and distribution tips. Finally, you will have an opportunity to map out an effective news release campaign.