Have you ever wondered how to create publicity for your small business, develop new leads and create lasting brand experience? Maybe you’ve tried traditional marketing channels and are wondering if there are any other ways to get the word out about your business? This two part workshop on Marketing Your Small Business with Special Events may be just what the Marketing Doctor ordered. In Part 1 learn the essential steps you need to consider when developing a special event to meet your goals using real world examples and associated promotional strategies. In Part 2 we cover the resources and organization necessary to run a successful and event and how best to follow-up with a post event plan that moves your business forward.