Have you been using one or more social media tools in an attempt to promote and grow your business? If so, are you sure you’re getting as much out of them as you could be? Are there ways to integrate your efforts for a more synergistic effect? It’s great that social media tools are free, or cost nominal amounts, but what about the time cost? Can this be reduced? Is it cost-effective? Instead of the proverbial “bang for your buck” criteria for advertising, use the “bang for your minute” yardstick to make sure that the time you invest in working these tools really translates into growth for your business. Come to this workshop to fine-tune your use of social media tools and enhance your promotional efforts.