In case you haven't heard, that great net, the World Wide Web, is everywhere! Where are you? In this course, we explore the opportunities to capture your customer's attention in the stickiness of the web beyond just having a do-it-yourself website. We delve into the consciousness behind phrases like "think global" and consider concepts like understanding your target market from the unlimited reach of the internet. And of course, we will examine the website as a significant marketing tool. We discuss relevant and critical factors that affect website effectiveness and evaluate the pros and cons of the various paths to website creation. 3 hour session once per week for 2 weeks.